The person in charge of the project said, the "smart supermarket shopping cart" developed based on LED optical positioning technology features functions such as commodity search, shopping navigation, location based precise advertisement push and big data operation. In the future, it will find extensive applications in the field of smart shopping in supermarkets and enable Great Aim to make a breakthrough in the large-scale, commercial operation and promotion of optical communication technology. At present, as the key to "solve the final kilometer for map navigation", indoor positioning has caught the attention from many a capital giant. A strategic deployment has been made in indoor positioning by foreign companies such as IBM, Philips and Cisco and Chinese companies such as Baidu, Tencent and Alibaba. Wanda Group has made a huge investment on the building of O2O shopping platform (ffan.com under Wanda Group has contacted us via different channels on the application of our LED optical positioning technology in its O2O platform. At present, both sides are testing the technology for positioning lamp module). The potential commercial value of indoor positioning is gradually exposed. The LED optical positioning technology of Great Aim Optical Communication is also faced with significant opportunities and challenges in commercialization.

　The company is an optical communication technology enterprise co-established in 2013 by Great Aim Group and CSA. Its white light communication technology has filled a gap of China and the world in this field, with dozens of core patents at home and abroad. Earlier, Zhuhai Hengqin Great Aim Optical Communication Technology Co., Ltd. was certified as a national high-tech enterprise by Science and Technology Department of Guangdong. Meanwhile, with the "underground parking lot's energy saving+ LED indoor navigation project" developed by the group for BOE Technology Building was ranked three among the "top 100 global semi-conductor lighting demonstrative projects in 2016".